Two thirds (66%) of respondents have not heard of Starbucks’ cup offer.Īlthough 38% of responders thought that Starbucks should be applauded for its attempts to go green and 23% think it is generally an ethical company, a minority of responders were skeptical 13% wondered if it is was a publicity stunt.įor further information about poll results, and for details about methodology and Omnibus services, please email here for full results. According to USA Today, Starbucks' goal is to have 5% of its cups reusable by 2015. More than half of respondents (57%) probably or definitely won’t be purchasing a reusable cup.Īs an incentive to go green, customers that use the cup receive a 10 cent discount on each drink.
Irrespective of whether they would purchase a cup, 7 out of 10 respondents believed it was a good idea, with 4 out of 10 saying it was a “very good idea.” The new cup appears to be a hit even with non-customers as 12% of non-Starbucks customers aim to purchase one. Starbucks, a multinational chain of coffeehouses has decided to phase out its single-use cups and replace them with reusable mugs. Six unique 16 fl oz reusable hot cups with joyful color-changing designs. employees of banning LGBTQ Pride decorations. Starbucks is bringing back its reusable red cup on November 18, and the company is marking the occasion with a giveaway. J/ 10:07 AM / CBS News As Starbucks continues to battle unionization efforts by baristas, the company has been accused by some U.S.
More than a quarter of Americans (2 8%) have already bought or plan on purchasing one of Starbucks’ new $1 reusable coffee tumblers aimed at cutting down on paper cup waste, according to a YouGov Omnibus survey taken January 4 – 6, 2013. The chain is giving away cups on November 18, 2021.
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